The Bike Polite campaign was given the 2007 Innovation Award by Cycling Scotland. This award was presented to Spokes & The Graphics Company by Cycling Scotland Chair Bill Wright at their annual conference in Glasgow on 13th Nov 2007.
Bike Polite also featured on Richard Bacon's Radio 5 Live phone-in that day, which debated the question "Who's the bigger menace on the road - cyclists or motorists?"
Cycle campaign group Spokes celebrated its 30th anniversary in 2007 by mounting a campaign to promote considerate cycling. 10,000 reflective trouser bands overprinted with four "Bike Polite" slogans were distributed through Edinburgh cycle shops & through Police Road Safety Officers & cycle trainers.
"This campaign is necessary because of the increasing number of cyclists in Edinburgh. Although the vast majority of cyclists behave properly, we do receive complaints about the reckless or selfish behaviour of some cyclists."
comments Ian Maxwell of Spokes.